15. The LinkedIn Advantage: Five Organizational Shifts That Support B2B Success
How can LinkedIn open up new opportunities, drive revenue, and create a competitive edge for your company? This chapter is for those of you who hold a leadership role—including executives, VPs, directors, and managers. You’re at the top of your company. You set the tone, the mission, and the objectives for those below you. You decide what defines success and failure. You know what kind of employees you want. You shape corporate culture and processes—what your “way” is.
Naturally, as a leader, how much you understand, accept, and are interested in social media has a huge effect on your organization. If the Marketing department embraces it, but Sales does not, you ...
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