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LinkedIn for Business: How Advertisers, Marketers, and Salespeople Get Leads, Sales, and Profits from LinkedIn
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LinkedIn for Business: How Advertisers, Marketers, and Salespeople Get Leads, Sales, and Profits from LinkedIn

by Brian Carter
August 2012
Beginner to intermediate
272 pages
7h 29m
English
Que
Content preview from LinkedIn for Business: How Advertisers, Marketers, and Salespeople Get Leads, Sales, and Profits from LinkedIn

15. The LinkedIn Advantage: Five Organizational Shifts That Support B2B Success

How can LinkedIn open up new opportunities, drive revenue, and create a competitive edge for your company? This chapter is for those of you who hold a leadership role—including executives, VPs, directors, and managers. You’re at the top of your company. You set the tone, the mission, and the objectives for those below you. You decide what defines success and failure. You know what kind of employees you want. You shape corporate culture and processes—what your “way” is.

Naturally, as a leader, how much you understand, accept, and are interested in social media has a huge effect on your organization. If the Marketing department embraces it, but Sales does not, you ...

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Publisher Resources

ISBN: 9780133048056Purchase book