LinkedIn for Business: How Advertisers, Marketers, and Salespeople Get Leads, Sales, and Profits from LinkedIn

14. How Advertising, Marketing, and Sales Employees Work Together for Extraordinary B2B Results

How can your company get the best possible results from LinkedIn and inbound marketing? This book provides help for three major job functions: advertising, marketing, and sales. It also speaks to executives and sales managers about objectives, obstacles, and management practices.

Siloization is a well-known problem. Each department or employee might attempt to fulfill its own objectives in a vacuum, with no concern for how others might be impeded. In some companies there’s no incentive to help other departments. There may be a fear of being seen to obstruct other departments; however, it may not be sufficiently clear when one department is impeding ...