Index

A

AchieveGlobal, 186

ACS Ltd, 212

Ad Age, 141

ad campaigns

creating, 148-149

daily budget, 155

expected results, 156-157

lead collection, 155

payment methods, 154-155

“Show My Campaign” options, 155-156

targeting audiences

ad variations, 153

call to action, 153-154

characteristics of LinkedIn ads, 151-152

explained, 149-151

LinkedIn Audience Network, 151

ad copy ideas, 173

ad creative brainstorming grid, 165

ad variations, 153

adaptation, empowering, 227-228

Admin Tool

Create New Audience option, 75

Promote My Company option, 74

admins, 69

Adobe SocialAnalytics, 162

Advanced Search, 203-204

advantages of LinkedIn, 9

advantages of online social networks, 2-3

advertising, 159, 217. See also social media marketing

B2B marketing sales funnel, ...

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