LinkedIn for Business: How Advertisers, Marketers, and Salespeople Get Leads, Sales, and Profits from LinkedIn

4. Amazing Brands: Company Pages That Grow Business

Company pages are LinkedIn profiles for companies. A company page serves as a home away from home for your company. It’s an outpost or mini-site inside of LinkedIn. It’s also an opportunity. You can use a company page to sell your products and services, attract employees, gather followers, and do PR and marketing.

LinkedIn characterizes a company page this way:

• A central hub for your brand

• Your engagement tool

• A way to grow your business virally—through word of mouth

• A rich source of analytics¹

You have a lot of options for providing a compelling and professional view of your company with a LinkedIn company page. Search for Eloqua’s company page and take a look at it (see Figure 4.1 ...