LinkedIn for Business: How Advertisers, Marketers, and Salespeople Get Leads, Sales, and Profits from LinkedIn

8. Win First with Strategy: Inbound Advertising and Marketing with LinkedIn

This book is separated into sections focused on specific roles and activities: advertising, marketing, and sales. For simplicity’s sake, in this book, marketing includes all marketing functions except advertising. As you can see from reading the marketing chapters, on LinkedIn, marketing involves handling company pages, posting, improving profiles, coordinating created Groups, and creating and distributing content. Because digital advertising requires specific skills—and often that role is filled by someone with specific training while other marketing functions are performed by other people—I like to distinguish between advertising and marketing. You will certainly run ...