9. B2B Advertising: How to Create and Optimize LinkedIn Ads
Do you want to reach LinkedIn’s 1.3 million small business owners? Or its 12 million small business professionals? Or its 5.5 million high tech managers? Or its 2 million C-level executives? You can with LinkedIn advertising.
LinkedIn advertising is a powerful way to send your target audience a short message and get them to click into your marketing funnel. This chapter introduces you to LinkedIn ads. If you are new to online advertising, this chapter will be sufficient to get you started. If you have experience with Google AdWords, you’ll find many similar concepts in LinkedIn ads (for example, limited lengths for ad messages and testing the response of the same audience to different ...
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