Acknowledgements
The authors would like to acknowledge the important contribution made by a number of people to the completion of this book. The original idea for the book came from our experiences of writing course materials for MBA and MSc students and from teaching and supervising them through their research projects. We would like to thank all of our students who have, over the years, provided thought-provoking insights as we worked alongside them in completing their research projects. Several of these projects appear in this book as practical examples of applied research, and we would like to thank the following students for agreeing to our including their work: Rob Garlick, Daniela Castillo, Diana Fandel, Andrew George, Becky Kite, Julia ...
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