Management Research, 2nd Edition

CHAPTER 15Reporting your research

DOI: 10.4324/9781003381006-20

Learning outcomes

At the end of this chapter you will be able to

• structure and write your dissertation or thesis for an academic qualification;
• prepare an academic paper for submission to a journal;
• understand how to write for a practitioner audience;
• plan the writing of your report;
• employ other ways of reporting your research such as in a presentation or video format.

15.1 Introduction

You are now reaching the final stage of your research project. You have collected and analyzed your data, and the task before you now is to communicate your findings. If you cannot do so successfully, then it does not matter how well you have done or how hard you have worked up to this ...