December 2023
Intermediate to advanced
482 pages
15h 26m
English
Content preview from Management Research, 2nd Edition
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PART IIICollect
The ability to collect good quality data is essential in any research project. In Part III we therefore take a close look at data collection. We start in Chapter 9 by examining sampling, the process of deciding where you will collect your data and how much you will need to collect. The remaining three chapters look at specific methods for data collection. Chapter 10 reviews questionnaire design and administration, while Chapter 11 examines in-depth individual and group interviews and the capture and storage of interview data. Chapter 12 looks at a range of other techniques for data collection including diaries, observation, documents, and artefacts. We also include the collection of data through ...
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