Management Research, 2nd Edition

CHAPTER 9Sampling

DOI: 10.4324/9781003381006-12

Chapter learning outcomes

After reading this chapter you will be able to

• explain sampling and the sampling process;
• evaluate, select, and apply appropriate sampling methods for your research project;
• decide the appropriate sample size for your research project;
• design relevant strategies for accessing and recruiting your sample.

9.1 Introduction

A key step in the data collection stage of your research project is deciding where you will collect your data and how much you will need to collect. This is the process of sampling, and it has important implications for the quality, feasibility, and inclusivity of your research. Firstly, selecting an inappropriate or inadequate sample of data can ...