Management Research, 2nd Edition

CHAPTER 14Analyzing qualitative data

DOI: 10.4324/9781003381006-18

Chapter learning outcomes

After reading this chapter you will be able to

• define robust procedures for organizing, preparing, and coding your data;
• demonstrate the ability to create and use memos to support qualitative data analysis;
• appraise the issues that are likely to arise when analyzing qualitative data, including regarding the use of CAQDAS;
• select and apply visualization techniques to interpret the data and communicate your research findings;
• draw and verify conclusions from qualitative data.

14.1 Introduction

In this chapter we introduce a set of analysis techniques that can be applied in a wide variety of qualitative research projects built around the simple ...