Management Research, 2nd Edition

CHAPTER 1Researching in business and management

DOI: 10.4324/9781003381006-2

Chapter learning outcomes

After reading this chapter you will be able to

• define research in the context of contemporary business and management;
• relate research principles to the practical application in a research project;
• explain its relationship to both management research and management practice;
• recognize and compare different philosophical orientations to research;
• be reflexive about your research and understand the importance of being a reflexive researcher.

1.1 Introduction

Management research is an exciting way of learning more about the world of organizations and business. As a management researcher, you will need energy, drive, and a desire to see ...