CHAPTER 6Quantitative research designs

DOI: 10.4324/9781003381006-8

6.1 Introduction

In this chapter we introduce a range of quantitative research designs that are used in business and management research. Each design is discussed in terms of its main characteristics and potential applications, along with strengths and weaknesses. Our aim in the chapter is to provide information to help you decide whether a specific quantitative research design may be suitable for your own research project. ...

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