Management Research, 2nd Edition

CHAPTER 13Analyzing quantitative data

DOI: 10.4324/9781003381006-17

Chapter learning outcomes

After reading this chapter you will be able to

• define and apply robust procedures for preparing your quantitative data for analysis;
• select and apply appropriate analytical techniques to explore and describe your data;
• select and apply appropriate analytical techniques to answer your research questions;
• present findings from quantitative analysis.

13.1 Introduction

The focus of this chapter is quantitative data analysis, and we begin by setting out a simple process to follow when carrying it out. We then look at how to get your data ready for analysis before introducing techniques for exploring and describing your data using tables, summary statistics, ...