Marketing Automation For Dummies

About the Author

Mathew is the head of thought leadership for B2B marketing at Pardot, a Salesforce.com company. A consummate writer, he authors a column for Clickz.com on marketing automation, blogs for multiple companies, and has been featured in publications such as Marketing Automation Times, Demand Gen Report, ReThink Magazine, MarketingSherpa, and ZDnet. Mathew speaks around the world on the topic of marketing automation and works with Fortune 500, mid-market, and SMB leading companies to help shape their future marketing plans.

Dedication

This book is dedicated to my grandmother, Geneva Bryson, and my grandfather, Sidney Bryson.

Author’s Acknowledgments

My name may be on this book as the author, but there are many people who should be given credit. As my good friend Nolin says, “No great idea comes from just one mind. An idea may be hatched by one but is nurtured by many.” This is very true with this book. I’ve been helped by some of the greatest minds in marketing over the course of my career, and the course of this book was set by those conversations of my past. I’d also like to acknowledge everyone who tactically helped this book come to be. There were so many good hands employed to bring this book to fruition, and if you helped on any level, this book wouldn’t be possible without you. I want to give a special thank you to all those who supported this effort with their time, thoughts, direction, and guidance.

Publisher’s Acknowledgments

Acquisitions Editor: Amy Fandrei ...