November 2022
Beginner
400 pages
10h 40m
English
Content preview from Marketing For Dummies, 6th Edition
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Index
Numerics
- 3M, 153
- 5W Public Relations 2020 Consumer Culture Report, 50
- 7 Habits of Highly Effective People, The (Covey), 144
A
- A/B testing, 96
- Accenture, 317
- account-based marketing (ABM), 49, 350
- action plans
- ADI (area of dominant influence), 221
- advertising, 201–226. See also marketing content
- AI (artificial intelligence), 47–48
- Airbnb, 122
- Alibaba Group, 323
- allowable customer acquisition cost, 365
- Alter Agents, 22
- Amazon, 319
- American Express, 307–308, 342
- American Girl, 331
- analogies, 172–173
- appealing to happiness and purpose, 39–41
- Apple
- AppsFlyer, 210
- AR (augmented reality), 332–333
- area of dominant influence (ADI), 221
- Armani Exchange, 330–331
- artificial intelligence (AI), 47–48
- Augment, 333
- augmented reality (AR), 332–333
- authority, social influencers, 36–37
- avoidance of pain, 28–29
B
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.