November 2022
Beginner
400 pages
10h 40m
English
Content preview from Marketing For Dummies, 6th Edition
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Chapter 4
Laying a Foundation for Growth
IN THIS CHAPTER
Determining your market’s growth rate
Creating successful go-to-market and profitability strategies
Looking at market segmentation opportunities
Growing your market share
Defining your position and expanding your market presence
Operating from a growth vs. a fixed mind-set
Amantra from the Native American belief says that elements of nature provide important guiding lessons for life. For one, we’re taught that we should live our life like a river, always flowing and moving forward; otherwise, we stop progressing and become stagnant, like a pond that can be compromised by moss, fungus, and other elements that hinder growth.
As a marketer, you need to look at your business from the same perspective. Where are the white-water rapids, or the growth waves, and how can you ride them to grow your business?
To succeed in any business, ...
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