Marketing For Dummies, 6th Edition

Chapter 4

Laying a Foundation for Growth

IN THIS CHAPTER

Determining your market’s growth rate

Creating successful go-to-market and profitability strategies

Looking at market segmentation opportunities

Growing your market share

Defining your position and expanding your market presence

Operating from a growth vs. a fixed mind-set

Amantra from the Native American belief says that elements of nature provide important guiding lessons for life. For one, we’re taught that we should live our life like a river, always flowing and moving forward; otherwise, we stop progressing and become stagnant, like a pond that can be compromised by moss, fungus, and other elements that hinder growth.

As a marketer, you need to look at your business from the same perspective. Where are the white-water rapids, or the growth waves, and how can you ride them to grow your business?

To succeed in any business, ...