Chapter 10
Embracing the New Age of Advertising
IN THIS CHAPTER
Identifying new advertising channels and good fits for your brand
Using sponsored content to build credibility, traffic, and SEO
Putting up digital banners to get even more attention
Making the most of print and broadcast advertising
Applying messaging and strategy to get the most out of your budget
Consumers are exposed to more than 10,000 ads per day! That adds up to a lot of messages across a lot of channels, every waking hour of the day. Thankfully, advertisers haven’t found a way to tap into our dreams. At least not yet!
Not only is advertising overwhelming for consumers at times, but it’s often quite overwhelming for marketers to choose the best channels and formats for driving engagement and sales.
This chapter discusses new marketing channels and formats, takes another look at some tried-and-true channels, and offers tips for getting the most out of each. You will be introduced to better ways to use existing ...
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