Chapter 14
Leveraging Networks and Events
IN THIS CHAPTER
Generating some buzz with social hives
Hosting or sponsoring events that build your network, brand loyalty, and sales
Launching your own successful customer or cause-related event
Putting together a successful trade show strategy and event
Regardless of your industry or the size of your business, your network is one of your most valuable assets. Your ability to leverage your network and those of your customers is one of the most critical skills to develop.
This chapter shares insights on how you can leverage your network to spark dialogue and interest in your brand, tap into others’ networks, and build new networks through meaningful events.
Harnessing the Power of Social Hives
Most people belong to several formal or casual organizations comprised of people just like them. We seek out hives that reflect our own values and needs, and form tribes with those we trust and enjoy. These groups, formed around religion, politics, hobbies, causes, social segments, and other shared interests or attributes, provide support systems, ...
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