Chapter 15
Tuning In to the Right Sales Channel
IN THIS CHAPTER
Strategizing your e-commerce program
Understanding the options for selling online
Discovering how best to use Amazon or eBay storefronts
Taking note of key off-line distribution strategies
Considering channel structure and options for resellers
Gaining ideas for improving in store sales
You can build the greatest product ever invented, but it won’t matter if you don’t have an equally great distribution channel and strategy in place.
No matter which business category you’re in, you cannot ignore the burgeoning growth in e-commerce, which has accelerated at a record pace in recent years (particularly as a result of the COVID-19 pandemic). And you cannot ignore the accelerating expectations and demands of customers in all spaces to have both online and off-line options for doing business with you. The fast trajectory for ...
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