1Introduction: the challenge of multimodality
Orientation
To get us started, we will immediately raise three related concerns: (i) what is multimodality? (ii) who is the intended audience of this book? and (iii) why might it be beneficial to know about multimodality anyway? We then give a hands-on feel for some typical cases of multimodality that have been addressed in the literature, pointing out the challenges both for the theory and practice of analysis.
If you are watching a TV news programme, where a presenter discusses some events backed up by textual overlays and recorded smartphone videos from the scene of those events, then you are interacting with a multimodal medium. If you are reading a book with diagrams and text, photographs and ...
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