April 2017
Intermediate to advanced
424 pages
15h 52m
English
Content preview from Multimodality
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“the structures of society are constructed by, and differ with respect to, communicative forms—be it the specific linguistic code, the materiality of the action or the technicality of its implementation” (Knoblauch 2013: 306).
To pursue this more closely, we see the theories and methods of a sociology-aware multimodality as making an essential contribution.
Media need to be seen as particular ‘bundles’ of semiotic modes. Whereas the specific media offer an interface to considerations of society, institutions, distribution and technology, the ‘modes’ within any specific media describe just what they are capable of doing in terms of meaning-making. This then very intimate relationship between media and modes will be further articulated and theorised ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.