April 2017
Intermediate to advanced
424 pages
15h 52m
English
Content preview from Multimodality
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7Multimodal navigator: how to plan your multimodal research
Orientation
In this chapter we change gears to practical analysis. We have now seen an introduction to general areas of interest for multimodality in Chapter 1, overviews of approaches and methods in Chapters 2, 5 and 6 and basic theoretical foundations in Chapters 3 and 4. Now it is time to see how to apply theory and method in the service of analysing diverse examples of multimodality in action. The specific focus of this chapter is to bridge between the theoretical categories introduced above and particular analytic decisions of just how to approach and then deal with any particular multimodal phenomenon of interest. We do this by setting out a ‘navigator’ that directs attention ...
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