April 2017
Intermediate to advanced
424 pages
15h 52m
English
Content preview from Multimodality
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4What is multimodality? Semiotic modes and a new ‘textuality’
Orientation
In this chapter we provide the second and final batch of principal definitions for key multimodal terms: first, the central notion of ‘modality’ will be clarified and, second, the primary use of semiotic modes in the service of creating ‘texts’ will be explained. The relationships between modalities, texts and the communicative situations and media we introduced in the previous chapter will also be illustrated. The result offers a robust and very broad conceptual framework for dealing with all kinds of multimodality, wherever and however it occurs.
The previous chapter gave us the tools necessary to distinguish fine-grained details of various media—or, as we defined them ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.