January 2020
Beginner to intermediate
224 pages
4h 59m
English
Content preview from Myths of Marketing
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PREFACE
From a historical perspective we can trace where we are today back to the fall of the Berlin Wall. It was after this that Eastern European markets began opening up to trade [1]. This, alongside the continuing growth of the Asian economies meant that business started to become a truly global affair [2].
High-tech innovation then made this even more of a reality. Digital technology enabled an increasing number of entrepreneurs to start enterprises with merely a computer and a mobile phone. With such a low barrier to market there were more companies competing for business than ever before [3]. Meanwhile, technological innovation resulted in consumers going online and purchasing products from all over the world, in the comfort of their own ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.