January 2020
Beginner to intermediate
224 pages
4h 59m
English
Content preview from Myths of Marketing
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EVERY BUSINESS REQUIRES A ‘HIGHER PURPOSE’
In his book Capitalism and Freedom, Milton Friedman stated:
There is one and only one social responsibility of business – to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition, without deception or fraud [1].
As Andrew Edgecliffe-Johnson pointed out in an article in the Financial Times, this doctrine of the primacy of shareholder value ‘has defined Anglo-Saxon capitalism for almost 50 years’ [2].
While the sole aim of a multitude of companies has been simply to make money and generate profits, there have always been enterprises with a ‘higher purpose’. For example, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.