January 2020
Beginner to intermediate
224 pages
4h 59m
English
Content preview from Myths of Marketing
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I DON’T NEED A MARKETING PLAN
Whatever products or services a business offers, there will be a plan to guarantee these can be delivered. From ensuring that the company has the necessary equipment, to providing the appropriate number of staff, or making certain it is adhering to the compulsory legal requirements and regulations, an enterprise will make preparations to meet its customers’ demands.
Yet when it comes to attracting and winning clients, too many companies undertake this in an ad hoc and haphazard way. This can result in all sorts of challenges. Enterprises will sometimes find they simply don’t have enough customers to be commercially viable. A company may be forced to take work that isn’t entirely appropriate or reduce prices ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.