January 2020
Beginner to intermediate
224 pages
4h 59m
English
Content preview from Myths of Marketing
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DEMOGRAPHY IS THE BEST WAY TO SEGMENT YOUR MARKET
Market segmentation is the process of dividing up the potential market into distinct groups. These segments will either have the same requirements, or behave in a similar way, in relation to a company’s offering. To be of value, the separate categories of customer must be sufficiently different to warrant a specific strategy.
Segmenting the market enables enterprises to create offerings and communications that are relevant and most likely to resonate with the target customer. It allows a business to focus its limited resources on a particular group, or groups, of buyers that are more prone to make a purchase. In this way, an organization increases its chances of success.
The most common ...
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