January 2020
Beginner to intermediate
224 pages
4h 59m
English
Content preview from Myths of Marketing
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ULTIMATELY, PEOPLE BUY ON PRICE
Go into any supermarket car park and you’ll see an array of different models on display. Yet if people solely bought on price, logic would suggest that there would only be one type of vehicle on show: the cheapest. Similarly, when booking a long-haul flight, on any conventional airline, a passenger will be offered a range of different classes of cabin. Typically, the scope will include first, business, premium and economy. If price, though, were the ultimate criteria of purchase there would only be one class of ticket: the cheapest.
Despite the tangible evidence that this isn’t the case, one frequently meets individuals who seemed to be resigned to the fact that ultimately people only buy their products ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.