January 2020
Beginner to intermediate
224 pages
4h 59m
English
Content preview from Myths of Marketing
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THE CUSTOMER BUYING JOURNEY IS NO LONGER A LINEAR PROCESS
During a purchase journey people will make use of a number of resources including visiting websites, reading articles and blogs, reviewing frequently asked questions, downloading whitepapers and industry reports, looking at social media posts and conducting conversations on these platforms, watching videos, webinars and demos and referring to infographics, tip sheets, checklists, data charts, peer reviews and case studies.
As well as utilizing this online information, many individuals will also have internal debates and conversations with colleagues, conduct discussions with industry experts and personal contacts in their network, and interact with salespeople from possible ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.