January 2020
Beginner to intermediate
224 pages
4h 59m
English
Content preview from Myths of Marketing
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VISUALS ARE THE MOST IMPORTANT ASPECT OF ANY MARKETING COMMUNICATIONS
‘Since the introduction of printing,’ wrote Oscar Wilde in The Critic As Artist, ‘…there has been a tendency in literature to appeal more and more to the eye, and less and less to the ear, which is really the sense which, from the stand-point of pure art, it should seek to please, and by whose canons of pleasure it should abide always’ [1].
If this was true in 1891, when The Critic As Artist was published, it would be interesting to think what Oscar Wilde would make of the contemporary digital world where visual communications dominate. Cameras are a component of virtually every smart phone, encouraging us to capture and share images with our family, friends and ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.