January 2020
Beginner to intermediate
224 pages
4h 59m
English
Content preview from Myths of Marketing
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CREATING CONTENT TAKES TOO MUCH TIME AND MONEY
Content marketing is not new. One of its earliest examples was in 1885 when the manufacturing company John Deere launched a magazine called The Furrow, presenting information to farmers. By providing expert advice, John Deere built trust and credibility with its audience [1].
In 1900, brothers André and Édouard Michelin, founders of the Michelin Tyre Company, published their first Michelin Guide book. They believed that by giving motorists information on where to find the best restaurants and accommodation, they would encourage car owners to drive more and consequently use their tyres [2].
What these two examples of content marketing have in common is that they both provided inherent value ...
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