January 2020
Beginner to intermediate
224 pages
4h 59m
English
Content preview from Myths of Marketing
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SOCIAL MEDIA IS NOTHING MORE THAN SOME ALTERNATIVE CHANNELS TO MARKET
When, in the 15th-century, Johannes Gutenberg designed the first printing press which mechanized the transfer of ink from moveable type to paper, he created a truly transformational technology [1]. Gutenberg’s printing press started the process of democratizing information. Knowledge was no longer concentrated in the hands of the elite but could spread far and wide. Without print, neither the Reformation nor the Renaissance would have happened. In other words, Gutenberg’s invention changed the world.
There have, of course, been other innovations since. While the significance of cinema, radio and television cannot be overstated, they were continuations of the developments ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.