January 2020
Beginner to intermediate
224 pages
4h 59m
English
Content preview from Myths of Marketing
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INDEX
Note: Page numbers for figures are indicated in italics.
6 Ps of Retailing 14
7 Ps of Marketing 13 see also Bitner, M J and Booms, B H
Aguilar, F 30 see also STEEPLE
Allen, P 198
Almquist, E 76 see also articles/papers
Alexa and Echo 120
‘Alexa Loses Her Voice’ commercial 92
and books 129
five stars 192
mission to be ‘Earth’s most customer-centric company’ 201
Anderson, E (University of Chicago) 54
Apple (and) 68, 81, 99–100, 129 see also Jobs, S
dedicated room for packaging 155
the Genius Bar 155
iPad 99
iPhone 100
logo and ‘Think different’ (1990s) 121
Siri 120
use of focus groups/market research 173
Ariely, D 53 see also Predictably Irrational
articles/papers (on)
‘The B2B Elements of Value’ (Harvard Business Review) ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.