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Myths of Marketing
book

Myths of Marketing

by Grant Leboff
January 2020
Beginner to intermediate
224 pages
4h 59m
English
Kogan Page
Content preview from Myths of Marketing

MYTH 20

WE ARE OPERATING IN A SERVICE ECONOMY

The Agricultural Revolution, in the 18th century, generated an increase in the production of food. It pushed out small-scale farmers and workers who were no longer required [1], and as a result, there were fewer opportunities to earn income in the sector.

These farmers ended up migrating to the cities, where they found work doing the new jobs created during the Industrial Revolution. They earned more money because they were adding greater perceived value than when undertaking the traditional farming work in which they were previously engaged. Thus, society became richer. Over time, the world moved from an agrarian to a product economy where more people were employed in the making of products than ...

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Publisher Resources

ISBN: 9780749483920