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On Purpose
book

On Purpose

by Shaun Smith, Andy Milligan
November 2015
Intermediate to advanced
288 pages
8h 4m
English
Kogan Page
Content preview from On Purpose

Acknowledgements

First of all, a big thank you to Janine Dyer who created the online toolkit and provided invaluable feedback and suggestions on the manuscript.

Thanks to the members and associates of the Smith+co team who wrote the ‘guest panels’ on their various areas of expertise: Alison Battisby, Vanessa Hamilton, Linda Moir, Claudio Toyama and Tim Wade. You can find their profiles and read more about their perspectives on our website: http://www.smithcoconsultancy.com/about-us/meet-the-experts.

Thanks to Tim Sefton who conducted the research with the giffgaff executives and provided invaluable help with this case study.

For their assistance with the On Purpose survey distribution we thank our friends at Mycustomer.com, see: http://www.mycustomer.com/ ...

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Publisher Resources

ISBN: 9780749471927