Chapter Ten
The On Purpose research findings
In this book we talk about numerous brands (the good and the bad). You’ve read the stories, felt the passion and hopefully been inspired to think about applying some of the principles to your own organization. At times you probably nodded your head in agreement, shook it in violent disagreement at our choice of some of the featured brands, and protested loudly about the omission of some much-loved purposeful brands that you thought should have been included, but weren’t. (Perhaps even one that you own?) Whatever your thoughts, the most important question is… what does this all mean for you?
How does your company compare? How do you measure up against those principles and practices ...
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