November 2015
Intermediate to advanced
288 pages
8h 4m
English
Content preview from On Purpose
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Chapter Seven
Distinctive employee experience
We have said that culture is a vital ingredient to sustaining success, but how do you create and then sustain the culture? The answer is through creating an employee experience that is a mirror for the customer experience. Ronan Dunne, the CEO of O2, sums this up well by saying:
‘If you cannot turn your employees into fans there’s no way that you will turn customers into fans.’
We have found in our own research that there is about an 85 per cent correlation between the way that your employees think about your brand and the way that your customers do. It follows, then, that you need to make your employees your fans too.
Ronan Dunne’s remark raises another interesting ...
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