Chapter Twelve
Putting the principles into practice
Liberty Global Business Services – case study
As we go around the world speaking about customer experience we are challenged with objections or questions along the lines of, ‘Well, that is okay if you are in B2C but it doesn’t work in B2B,’ or ‘Well, that may work if you are part of a small company but not if you are in a large plc that is financially driven,’ or ‘You can do it if you are working for an entrepreneur like Sir Richard Branson but you try implementing it in a corporation.’ So, our first case study is the Business Services division of the huge Liberty Global group. Liberty Global is the largest international cable company with operations in 14 countries and nearly 28 million customers. ...
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