Part Three
So far in this book we have talked about the importance of standing up, through having a clear sense of purpose, and standing out, delivering that purpose through distinctive marketing and customer experience. The third element to being a purposeful organization is the ability to sustain itself over the long term. What we call standing firm. We think there are three elements to this: 1) possessing a ‘cult-like culture’; 2) creating a distinctive employee experience; and 3) measuring both the employee and customer experience to fuel continued improvement. While ‘cult-like culture’ may sound a bit sinister we mean it in the most positive sense. If you think of those communities that are strongest and completely aligned around ...
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