November 2015
Intermediate to advanced
288 pages
8h 4m
English
Content preview from On Purpose
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Chapter Eleven
How to implement – successfully
We hope that at this point in the book you will agree that the ‘stand up, stand out, stand firm’ framework is a simple yet powerful way to describe what purposeful brands do and why they do it. It is not, however, a model that describes how they do it.
Just as a travel guide is a vital source of information for describing what a place might be like and some of its most notable features, it does not actually tell you how to get there. For that you need a satnav or map that provides the direction and key steps on the journey.
The map that we use to help organizations become purposeful brands and differentiate themselves through the customer experience (CX) is what we call our ‘CX Seven Step Guide’. ...
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