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On Purpose
book

On Purpose

by Shaun Smith, Andy Milligan
November 2015
Intermediate to advanced
288 pages
8h 4m
English
Kogan Page
Content preview from On Purpose

Chapter Eight

Experience measurement

Every organization needs a way to ‘keep score’. In the case of the London 2012 games it was the number of satisfied spectators who returned home with fond memories of the games and the games makers. All too often, organizations keep score by measuring what is easy rather than what is important. Step forward the usual suspects: sales, costs, churn, average call-handling time, shrinkage, earnings per share (EPS). The list goes on. But how many of these can the average manager, let alone employee, really influence?

We advocate building a scorecard of linked measures combining employee engagement, customer experience, customer advocacy, brand reputation and business results (Figure 8.1). The employee and customer ...

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Publisher Resources

ISBN: 9780749471927