Skip to Content
On Purpose
book

On Purpose

by Shaun Smith, Andy Milligan
November 2015
Intermediate to advanced
288 pages
8h 4m
English
Kogan Page
Content preview from On Purpose

Chapter Nine

Never stand still

‘In this very real world, the good does not drive out the bad, the energetic displace the lazy.’

BILL BERNBACH

‘The common question that gets asked in business is, “why?” That’s a good question, but an equally valid question is, “why not?”’

JEFF BEZOS

That Berber moment…

The year is 1885 and the British and Egyptian governments are facing a major uprising in the Sudan. The revolt, a bloody and sustained onslaught, has been raging for a number of years, led by the fearless al-Mahdi and his followers, the Mahdists.

General Gordon, one of Britain’s top military commanders, having been sent to evacuate the region, has been under siege in Khartoum for over a year. Despite being cut off from supplies, surrounded and outnumbered ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Beyond Advertising

Beyond Advertising

Yoram Wind, Catharine Findiesen Hays
A Thousand Shades of Green

A Thousand Shades of Green

Peter Winsemius, Ulrich Guntram
Willpower

Willpower

Ros Taylor

Publisher Resources

ISBN: 9780749471927