November 2015
Intermediate to advanced
288 pages
8h 4m
English
Index
Note: italics indicate a Figure, Image or Table in the text.
advertising 60
Agnefjäl, Peter 176
Air Canada 61
Alibaba 109
‘Voice of the Customer’ programme 187, 191, 194–97, 199
Amazon 172–73
Prime Air 113
Arup, Ove 176
banking sector 4
‘Digital Eagles’ programme 26–27
Battisby, Alison 66–69
Beer, Professor Michael 163
‘Berber moment’ 171–72
Best Buy 43
Bezos, Jeff 171
bitcoin 11
Blockbuster 172
Bossidy, Larry 236
BP 70
Brady, Amanda 247, 251, 256–58, 261, 264–65, 267
‘Branded Customer ...
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