November 2015
Intermediate to advanced
288 pages
8h 4m
English
Content preview from On PurposeBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,







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Chapter One
A few years ago, we were working for a Japanese consumer electronics company whose major competitors included Fuji. At a workshop with the leadership team we asked what their purpose was – the reply was ‘F..k Fuji’.
Destroying or displacing your competitor is certainly one kind of purpose. Some managers can find it easier to motivate their people by making an enemy of the competition and giving people the objective to defeat them. It is a mindset that sees business as a war game and uses other military terms and strategies to achieve victory.
Kevin O’Leary, the Canadian businessman behind Shark Tank, said, ‘Business is war. I go out there, I want to kill the competitors. I want to make their ...
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