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Oversubscribed, 2nd Edition
book

Oversubscribed, 2nd Edition

by Daniel Priestley
March 2020
Intermediate to advanced
320 pages
5h 26m
English
Capstone
Content preview from Oversubscribed, 2nd Edition

INDEX

  • 4PC 30
  • 7‐11‐4 principle 33–4
    • building desire 173–6
  • 80‐20 rule 173

 

  • actors in the US 23–4
  • ads/advertising 169
    • customised/hyper‐targeted 100, 103–4, 105
    • Facebook 102, 104, 183
    • food ads, Chipolte 156
    • magazine 38, 182, 234–5
    • newspaper 101, 236–7
    • presidential campaign 99
    • search engine home page 114
    • spending on 183
    • testing of 102–3
    • traditional 111–12
  • Amazon
    • artificial intelligence, future use of 102
    • convenience of buying from 49
    • daily book deals 201–2
  • annual campaigns 128–9
  • the 'anywheres' 247–8
  • Apple
    • MacWorld conferences 191
    • signalling of capacity 191–2
    • staged release of iPhones 199
    • 'Think Different' campaign 157
    • training of salespeople 206
    • versus Blackberry, smartphones 92–3
    • versus Samsung, digital watches 37–9
  • artificial intelligence ...
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Publisher Resources

ISBN: 9780857088253Purchase book