March 2020
Intermediate to advanced
320 pages
5h 26m
English
Content preview from Oversubscribed, 2nd Edition
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PRINCIPLE 7MEET PEOPLE WHERE THEY ARE, SPEAK TO THEM IN THEIR LANGUAGE
You are in the business of transformation: moving people from their current state to something they want even more. If you want to take people on a journey, you must meet them where they are, communicate with them in the language that resonates with them now and show them a clear picture of where they will end up if they go with you.
MORE DATA, MORE SALES
The US presidential elections are the most contested, high‐stakes marketing campaigns on earth. We must pay close attention to how the winning candidate gets his message across to voters.
In the 1930s Franklin D. Roosevelt campaigned for president on the radio. He created something known as the “Fireside Chat” to ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.