PRINCIPLE 6VALUE IS CREATED IN THE ECOSYSTEM
Life isn't simple and neither is business. Nothing works on its own; everything works together. Gone are the days when simply providing great value gets you paid well. The people who get paid well today are the people who build a sophisticated product and services ecosystem.
NOTHING WORKS ON ITS OWN
Consider where self‐made billionaire Oprah Winfrey makes her money. Is it the TV shows, the magazines, her books, the content deal with Apple or her minority stake in Weight Watchers?
Oprah makes money from her TV appearances but she actively promotes shows that she doesn't appear on. She could charge a fortune for any keynote speaking opportunity but she often does them for free if it's the right ...
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