PHASE 3OVERSUBSCRIBED RELEASE: COMMUNICATING DEMAND AND SUPPLY TENSION BEFORE ALLOWING PEOPLE TO BUY
Don't release your capacity until you are oversubscribed – you become oversubscribed when more people want your capacity than you can possibly deliver to. When you have more far buyers than sellers you can be confident of a successful result.
MEASURING INTEREST
Knowing that you're oversubscribed is an important part of the process. It can be costly to educate and entertain people, and if you overinvest in marketing efforts, you might get yourself broke before you have a chance to sell anything substantial. The guidelines I've given require you to measure two factors:
- The quantity of the signalled interest – This represents the number of ...
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