How many remarkable client relationships can you have? How many epic products can you sell? For how many hours can you deliver truly great work?
Most people love to answer that question with, “As many as people will buy!” However, that simply isn't true. The truth is your capacity is limited. Even software is limited by the market size, the number of supporting devices and the supporting infrastructure.
Truly unlimited capacity to deliver a remarkable result forces the price to zero. Is that what you want? Do you have a business model that could sustain it?
Why do people pretend that they have no issues with capacity? Why pretend that you can serve everyone ...